rsrceo
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| Wed Jun 07, 2006 5:46 pm Pay Per Click |
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Pay per click advertising is a great way to test if your
website is ready to make sales and to find good keywords to
target for search engine optimization. The thing is...you
have to work smartly with pay per clicks.
We highly recommend Google AdWords as the ideal testing
ground for someone new to pay per click advertising. It is
easy to use, will most likely cost you less than Overture
and rewards you for having really good, relevant ads. Go
ahead and start your account at
http://www.adwords.google.com - It only costs $5 to get
started.
Here's some tips to make your AdWords Campaign a Success:
1. Calculate your profit on the items you are advertising.
If you only make a dollar or two per sale, it may not be
worth starting a pay-per-click campaign.
2. Calculate your conversion rate. Check your website
statistics and find out how many clicks it takes to make a
sale. This will help you determine how much you can afford
to pay per click.
Let's say you have an item that gives you $15 profit. It
takes you 100 clicks to get a sale. This means you could bid
15 cents per click to break even. Of course, a targeted pay-
per-click campaign will likely give you a better conversion
rate, so keep that in mind.
3. Make a budget and stick with it. If you can't afford more
than 7 cents per click, don't bid higher. There are always
more targeted keywords to be found. And remember, even if
you aren't on the first page, you will still get clicks.
Perhaps, not as often...but you will still get clicks even
if you are 3 pages in, especially on frequently searched
phrases.
4. Make or use special landing pages for your campaigns. If
you have an online gift shop with a variety of items and you
are bidding on "blueberry scented candles", don't send them
to your home page. They may not be able to find the
blueberry scented candles and that's what they are looking
for.
5. Write different ads for different products. If you are
bidding on the terms "Spongebob Toy" and "Blue's Clue's
Toy", write separate ads that will capture the attention of
the searcher.
Imagine if you were searching for "Spongebob toy" yourself
and you saw and ad that said:
"Spongebob Discount Toys...."
and then you saw another that said:
"Nick Toys on Sale"
wouldn't you more likely click on the Spongebob ad?
That's it for pay per clicks for today. Tomorrow's lesson
is: Website Statistics - You're Nothing if You Don't Test,
Test, Test. See you then!
Best of Success,
Alice Seba & Kelly McCausey
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Helping Moms Step by Step to Make Their Websites Profitable
- 7 Day Free Trial
http://www.mommasterminds.com/7daytrial.html |
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