rsrceo
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| Thu Jun 08, 2006 2:25 pm Website Statistics |
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Website Statistics - You're Nothing if You Don't Test,
Test, Test
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This is crucial! For every promotion method you use, you MUST
have a way to track your success. You need to be able to see how
many visitors a promotion method gave you and how many of those
visitors bought something as a result.
When you advertise, you may want to make a special landing page
for each ad, so you can track the precise numbers of visitors to
that page. For example:
Instead of sending visitors to: http://www.yourdomain.com/
You might make a duplicate page at:
http://www.yourdomain.com/ad1.html
That way, you know everyone who visits the above page is coming
because of your ad. Then Iyou can divide the cost of the ad by
the number of clicks to calculate you ROI on click throughs.
For example: You received 20 click throughs from your ad that
cost $5
5 / 20 = $0.40 -------> my ad cost $0.40 per click
This can be quite cumbersome, but worthwhile. It's not enough to
know how many visitors a promotion brought you. You want to know
how many SALES were generated.
There are also programs you can invest in that will help. We
recommend Dyna Tracker which can be found at:
http://www.aliceseba.com/dynatracker.html
Whatever way you choose to track...make sure you do track.
There's no sense in spending money or time on promotion methods that
just don't work.
We'll be back tomorrow with lesson #4: Staying in Touch with
Your Website Visitors. Have a great day and talk to you soon.
Best of Success,
Alice Seba & Kelly McCausey
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Helping Moms Step by Step to Make Their Websites Profitable - 7
Day Free Trial
http://www.mommasterminds.com/7daytrial.html |
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